Def Leppard Sales Soar Thanks to Streaming


Why did the band wait so darn long?

Def Leppard fans have been annoyed in recent years by the band's refusal to allow their music to appear on streaming services. Need proof? Their digital song sales have skyrocketed after the band’s catalog became available this weekend. 

In all, Def Leppard’s music, audio and video combined, was streamed 1.1-million times on on-demand services, with the majority stemming from on-demand audio services. Audio streams rose 379%, while their digital sales jumped an incredible 1,422%.

As for a breakdown, hits such as “Pour Some Sugar On Me” and “Rock of Ages” saw the most streams on audio services Friday - and album sales jumped 86% that same day. 

Expect the final tally to be huge - when the full report of Def Leppard’s digital impact is released February 3rd via Billboard.

Source: Billboard


Debbie McFadden

Debbie McFadden

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