IHOP has, for now at least, changed its name to “IHob” in hopes of getting people excited about the chain’s new burger offerings.
The “b” stands for burgers, the food chain announced Monday after teasing the earth-shattering tweak along with a selection of burgers like the “ultimate steakburgers.”
It may not have the same ring to it, but it’s an endeavor to inform people that the burgers are available to arrive at a corner booth near you.
Whether it’s a temporary promotional stunt or not, it was not lost on Twitter users who had all sorts of fun with it.
This isn’t the first time the pancake giant has messed with perfection. The International House of Pancakes, as it was known to the world since 1958, was shortened to “IHOP” in 1973.
Not everyone is certain this is the right move. See some of the reactions below.
Here's my FAVORITE!
THIS JUST IN.....CNBC is reporting that the name change IS NOT PERMANENT! This is a temporary re-branding effort. Whew!
IHOP isn't changing its name. It's just promoting its new line of burgers https://t.co/D5YEA1yUe8— CNBC (@CNBC) June 11, 2018