Nabisco Redesigns Animal Cracker Box After Pressure From PETA
- Animal crackers - a treat for decades...enjoyed by all
- Then PETA went after Nabisco - wanting them to change their packaging design because it featured circus animals in cages
- The company gave in...now the box depicts animals "roaming free"
PETA will stop at nothing to represent animal rights. Apparently, that includes the rights of animal crackers. Nabisco recently redesigned their classic Barnum’s Animals Crackers box after some pressure from PETA.
It all started when PETA publicly shamed the parent company of Nabisco with an open letter. They wanted a redesign - as the packaging depicts “the egregious cruelty inherent in circuses that use animals.”
As goofy as it sounds - the company gave in.
Now, the new packaging features a similar color scheme, but no boxcar. We still have an elephant, lion, gorilla, giraffe, and zebra...but they're "roaming free."
Mmkay. World saved.