"Lucky Charms" Beer: "Magically Ridiculous"!

NORFOLK, Va. - A Virginia brewery made national headlines for its popular "Saturday Morning" beer, and now some people are re-selling the IPA online for hundreds of dollars.

Smartmouth Brewery unveiled the cereal-themed beer this past Saturday.

“I think the first people got here at 7 a.m.,” said Porter Hardy, President of Smartmouth Brewing Co. “They sold as fast as we could ring people up.”

He said they sold out in about an hour and a half.

Lucky Charms lovers wanted to get their hands on an IPA that’s described as "magically ridiculous." Smartmouth leaders said it was made with pounds of marshmallows

This variety of Saturday Morning IPA was made with pounds of marshmallows, some of which was toasted, along with tropical fruity Calypso hops. The result is magically ridiculous!”

Hardy said people drove from several surrounding states to get the limited-edition beer that made national headlines on late night talk shows.

Hardy said the response was overwhelming but welcomed.

WTKR found posts Monday showing people reselling the limited-release beer online. One post listed it as being sold for $450 for four cans, and another person was selling an empty beer can for $5.

The charm of the beer definitely struck a nerve with those in the craft brewery community.

“I think part of it is definitely the nostalgia of it,” said Hardy.

 
Debbie McFadden

Debbie McFadden

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