If your love of tattoos is rivaled only by your love for hot sauce - specifically Cholula - this one’s for you. Super fans of the brand can get a free tattoo from them on National Hot Sauce Day, January 22nd. The only catch? The ink has to be Cholula-related.
To get in on the offer, head to Daredevil Tattoo in New York City on National Hot Sauce Day and pick one of five Cholula-inspired tattoos to get for free. It’s all part of a partnership between the brand and chef Aarón Sánchez, who co-owns Daredevil Tattoo.
And if you don’t live near NYC, you can enter for a chance to win a trip through a contest on Cholula's Instagram. They’ll fly one winner to the city to hang out with the Daredevil crew at the shop and get tatted. Oh, AND the lucky winner will also win a lifetime supply of Cholula. What a way to celebrate National Hot Sauce Day!